waytoplay

An innovative brand known for its flexible toy roads. It was founded in 2003, when Sybren designed a toy road for his son Joep. waytoplay products are made for children who love playing with cars, giving them the chance to create their own adventures and stories both indoors and outdoors.

waytoplay’s most popular products:

• Flexible toy roads — made from durable, weatherproof material, so they can be used in all kinds of conditions.
• Modular road sets — sets include straights, curves, crossroads and much more, letting children build all sorts of road layouts.
• Compatibility — waytoplay roads work with other road sets and cars, offering endless play possibilities.

waytoplay puts the emphasis on developing creativity and imagination, offering toys that help children build their design and creative-thinking skills.